reflect and discuss
- There is a range of websites offering information about organizations and individuals all the time. Visit www.truthorfiction.com and http://urbanlegends.about.com. Think about how you would respond if your company appeared in one of these reports.
The truth is that Ericsson is not giving away any laptops, moreover it's a cell phone company.
Standing from a consumer point of view, I would think that Ericsson is making use of this method to gain free publicity by the "word of mouth" which is the email. So if my company were to be in this situation, I would alert the police and hold a press conference. I would highlight that this is not a marketing gimmick and apologize to those who are conned. I will also highlight that if there are such promotions, it will be telecasted over radio, television and the print media. There will also be verification numbers along the vouchers or such. I also encourage if the public were to encounter such an email or via other means, feel free to call my company's customer service line.
Free Ericsson laptops?. Retrieved March 19, 2010, from http://truthorfiction.com/rumors/e/ericsson-laptop.htm